Get Your Audio Partner Involved Earlier
Transform your content by involving your audio partner early on. Discover the importance of sound and music in your creative journey to create something surprising, unexpected and truly unique,
The Modern Producer – From Facilitator to Peacekeeper
There’s a famous story about a movie producer on a plane. A salesman next to him, fascinated by the film industry and wanting to learn everything he can about it, sparks a conversation. He bombards the producer with a bunch of questions. “So, you shoot the films, right?” No, answers the producer; the director does…
Conviction or Stubborn? When to Stand Up for Your Ideas
When is the right time to stand up for your ideas? One of the greatest assets a creator can have working with clients is knowing which battles to pick. The balance between conviction and stubbornness is blurry at best and will vary from project to project and team to team. We ask if it’s possible to genuinely collaborate free of the repercussions and fallout of ego politicking?
Can Dolby Atmos really make up for empty stadiums at the 2020 Tokyo Olympics?
The games in Tokyo will historically be the first Olympics to be broadcast in the Dolby Atmos format, but with no fans in the stadiums, how will broadcasters truly take advantage of the format? And moreover how will each choose to deliver the most engaging audience experience?
Making Music: The Influence of Place on Process
With so many still working in makeshift setups, Senior Composer Keith Bayley looks at the influence of our surroundings on the creative process and output.
COVID-19: why true creativity lies within limitation
Doing something differently always takes you somewhere new. The current restrictions to accessing our usual tools, processes or workflows mean we are forced to look at a solution from a different angle.
Surely, this can only be a good thing if the goal is to create truly original work?
9 Things the 2010s Brought Us & Taught Us About Music…
It’s been a truly seismic decade in music…
6 Song Series: Women in Music Production
Every month, our 6 Song Series introduces you to a scene or sound through six key records or figures that have come to define it.
Sonic Wallpaper: Is Spotify Sidelining Creativity?
As the decade draws to a close, we ask is music becoming less about emotional connection and more about functionality? What influence do technology and subscription services such as Spotify have with shaping our wider relationship with music? And will genres as we know them cease to exist?
Understating the Problem: The Case for Restraint in Music in Advertising
We all know that today’s currency is resonance. So why are we still shouting at our audiences with music and sound? In this post, Head Composer Paul Sumpter aims to tackle the default position that audience impact is always best achieved by being big or forceful and how we can achieve it through poise and calm.
