The Modern Producer – From Facilitator to Peacekeeper

The Modern Producer – From Facilitator to Peacekeeper

There’s a famous story about a movie producer on a plane. A salesman next to him, fascinated by the film industry and wanting to learn everything he can about it, sparks a conversation. He bombards the producer with a bunch of questions. “So, you shoot the films, right?” No, answers the producer; the director does…

Conviction or Stubborn? When to Stand Up for Your Ideas

Conviction or Stubborn? When to Stand Up for Your Ideas

When is the right time to stand up for your ideas? One of the greatest assets a creator can have working with clients is knowing which battles to pick. The balance between conviction and stubbornness is blurry at best and will vary from project to project and team to team. We ask if it’s possible to genuinely collaborate free of the repercussions and fallout of ego politicking?

Can Dolby Atmos really make up for empty stadiums at the 2020 Tokyo Olympics?

Can Dolby Atmos really make up for empty stadiums at the 2020 Tokyo Olympics?

The games in Tokyo will historically be the first Olympics to be broadcast in the Dolby Atmos format, but with no fans in the stadiums, how will broadcasters truly take advantage of the format? And moreover how will each choose to deliver the most engaging audience experience?

Understating the Problem: The Case for Restraint in Music in Advertising

Understating the Problem: The Case for Restraint in Music in Advertising

We all know that today’s currency is resonance. So why are we still shouting at our audiences with music and sound? In this post, Head Composer Paul Sumpter aims to tackle the default position that audience impact is always best achieved by being big or forceful and how we can achieve it through poise and calm.

Back in your Box: How Pigeonholing is Killing the Creative Industries

Back in your Box: How Pigeonholing is Killing the Creative Industries

Pigeon-holing. Whether you deal with the visual arts, the word on the page, or with sound and music, it’s likely that at some point your career will have been hamstrung by its insidious fist. The ever-lingering, cursory discrimination of your skills or character that traps you in a box often entirely not of your own…