Understating the Problem: The Case for Restraint in Music in Advertising

Understating the Problem: The Case for Restraint in Music in Advertising

We all know that today’s currency is resonance. So why are we still shouting at our audiences with music and sound? In this post, Head Composer Paul Sumpter aims to tackle the default position that audience impact is always best achieved by being big or forceful and how we can achieve it through poise and calm.

Back in your Box: How Pigeonholing is Killing the Creative Industries

Back in your Box: How Pigeonholing is Killing the Creative Industries

Pigeon-holing. Whether you deal with the visual arts, the word on the page, or with sound and music, it’s likely that at some point your career will have been hamstrung by its insidious fist. The ever-lingering, cursory discrimination of your skills or character that traps you in a box often entirely not of your own…

What is Mastering?

What is Mastering?

Mastering is one of those jargon phrases that gets bandied around by musos but is often misunderstood by those outside of mixing and engineering. So we thought we’d attempt to demystify the art in straightforward lay terms, to show it’s not so complicated. But also why it’s so important. Let’s start by understanding the journey…

Top 15 Albums of 2018

Top 15 Albums of 2018

Connan Mockasin, Jassbusters (Mexican Summer) No stranger to shapeshifting as an artist, Connan Mockasin has made something of a name for himself since his first release, Forever Debut back in 2015. With collaborations alongside James Blake, MGMT and Charlotte Gainsbourg safely under his belt, it seems Mockasin has spent some time expanding his creative visions and delivered Jassbusters. The record…