Category: Article
-
How to Create Brand Loyalty with Audio Branding
Audio branding offers brands an unrivalled emotional shortcut to creating unwaveringly loyal customers and all the benefits that brings. So how do you use sound to do so?
-
17 Reasons Why You Need an Audio Brand
Curious about audio branding? We explore the benefits that a curated audio strategy can bring and why thinking about sound is no longer optional…
-
12 Audio Branding Mistakes Most Brands Make
Avoid the pitfalls that many brands and agencies fall into, ensuring your business reaps the rewards a well-curated audio strategy can deliver.
-
How a Bad Music Brief Can Ruin Your Project
What makes a good brief? Find out how to save your brand time, costs, and reputation with The Futz Butler’s simple and effective music briefing process.
-
4 Efficient Workflows for Voiceover Recording Sessions
Finding optimal ways to streamline voiceover recording sessions is a task every producer seeks to master. Efficient workflow techniques not only save you time and money in the studio, they also enhance the overall quality of the finished product. If you are a producer considering hiring a recording studio for your next voiceover, this guide…
-
Voiceover Session Prep: 5 Actionable Tips For Producers
Producers! Get the lowdown on our top 5 tips that’ll make your next voiceover session in the recording studio a success.
-
Communicating the Unknowable – How to Nail Your Music Brief
Want to write a music brief but feel you lack the musical terminology to do so? Here’s the secret: you don’t need to speak music to brief music. Let’s look at why. The first-of-its-kind exhibition changes the way blind and partially sighted people experience photography, and challenges the way sighted people understand the world of…
-
Emerging Tech Trends vs. Human Experience
In the age of emerging tech trends, how powerful is creativity? The Futz Butler peers into the future to argue that tech will never replace human experience.
-
Why Creativity Needs Courage
Can you unleash your creative potential while satisfying stakeholders wary about doing something new? Yes. Creativity needs courage. In this article, we’ll discuss how to maintain your creative ideas with stakeholder goals for a truly unique piece that makes you, them, and your future audience happy.
-
How Great Ideas Create the Best Results
There’s a lot of noise at the moment about how AI is going to replace everyone in the creative industries. And whilst the concern is real, I believe there is an upside to this new sharp-elbowed algo-competition. It’ll drive better ideas. Let me elaborate. It’ll weed out those peddling generic, wallpapery content-by-numbers – as the…
