Paul Sumpter, Founder and Creative Director of The Futz Butler, was recently profiled in Shots magazine’s On My Radar series, a feature that offers a glimpse into the tastes and thinking of industry leaders shaping the creative world today. From cult documentaries to classic scores, Paul’s selections are a sharp reflection of his ethos: challenge…
Navigating the Tightrope in Advertising Music In a recent piece published by LBB titled “Fresh or Familiar: The Key to Musical Cut-Through”, our very own Senior Composer and Producer, Keith Bayley, was featured alongside other leading voices in the advertising music and sound world. The article explores a central creative tension in music for media:…
Key Takeaways 1. Why Do Music Briefs Depend on Reference Tracks? It’s no secret that describing music is hard. Most people don’t have the vocabulary to explain what they hear in their heads, so they rely on reference tracks as a way to communicate. It’s a shortcut, a way to bridge the gap between creative…
Creating a music brief can feel daunting. Miscommunication, vague instructions, and poor planning can waste valuable budget and creative energy. In this guide, we highlight the 10 biggest music briefing mistakes you need to avoid to consistently deliver standout audio for your projects. Mistake #1: Not Clearly Defining Success or Accountability (And How to Set…
Audio branding offers brands an unrivalled emotional shortcut to creating unwaveringly loyal customers and all the benefits that brings. So how do you use sound to do so?
Curious about audio branding? We explore the benefits that a curated audio strategy can bring and why thinking about sound is no longer optional…
Avoid the pitfalls that many brands and agencies fall into, ensuring your business reaps the rewards a well-curated audio strategy can deliver.
What makes a good brief? Find out how to save your brand time, costs, and reputation with The Futz Butler’s simple and effective music briefing process.
Finding optimal ways to streamline voiceover recording sessions is a task every producer seeks to master. Efficient workflow techniques not only save you time and money in the studio, they also enhance the overall quality of the finished product. If you are a producer considering hiring a recording studio for your next voiceover, this guide…
Producers! Get the lowdown on our top 5 tips that’ll make your next voiceover session in the recording studio a success.
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