We often think of what constitutes branded sound pretty narrowly. It’s a sonic logo, a mnemonic, maybe a brand voice, right? Well… yes, whilst it is all of those things, it is so much more. Sometimes… the audio brand is the place. We’ll probably all have that one place, that just sounds unmistakably…that place. Maybe…
How to Get the Best Out of Voice Artists (According to Them) Achieving outstanding voiceover results hinges significantly on the quality of collaboration between producers and voice artists. While the technical aspects of recording are undeniably crucial, the human element – the voice artist’s nuanced performance – often stands as the paramount factor in bringing…
NEOM is a planned $500 billion mega-city under the NEOM Project, backed by Saudi Arabia’s crown prince and the PIF (Public Investment Fund). The Line is its most ambitious subproject: a 170km linear city with no cars, no streets, and allegedly no pollution. But how the futuristic city will sound may be one of its…
Awards are a bit of a dance. A prosecco-soaked facade. We all know it. But nobody wants to talk about it. And to a lot of us, the whole thing feels a bit… unedifying. Stick with me here… Yeah, we’ve won awards. Plenty. And everyone and their dog markets themselves as award-winning. Yawn. It’s becomes…
One of the first things I get asked by clients dipping their toes into audio branding is: “So… who’s actually doing this well?” Fair question. Especially if it’s your first foray into brand building with sound. Because despite what some might tell you, effective audio branding isn’t just about bolting a few notes onto the…
Whether you’re wrapping a high-end commercial, a short film, or a multi-part series, getting your audio post right can be the difference between something that sounds polished and premium or simply passable. For producers, navigating this part of the process doesn’t need to be complicated. But it does require clarity, preparation, and a bit of…
Key Takeaways When “Good Enough” Just Isn’t You’ve got the idea. The talent. The story worth telling. But once you hit record, the polish slips… a choppy connection, tinny sound, or overlapping dialogue that makes post messy and listener engagement nosedive. The real problem? Many remote recordings still treat sound as an afterthought, and your…
Paul Sumpter, Founder and Creative Director of The Futz Butler, was recently profiled in Shots magazine’s On My Radar series, a feature that offers a glimpse into the tastes and thinking of industry leaders shaping the creative world today. From cult documentaries to classic scores, Paul’s selections are a sharp reflection of his ethos: challenge…
Navigating the Tightrope in Advertising Music In a recent piece published by LBB titled “Fresh or Familiar: The Key to Musical Cut-Through”, our very own Senior Composer and Producer, Keith Bayley, was featured alongside other leading voices in the advertising music and sound world. The article explores a central creative tension in music for media:…
Key Takeaways 1. Why Do Music Briefs Depend on Reference Tracks? It’s no secret that describing music is hard. Most people don’t have the vocabulary to explain what they hear in their heads, so they rely on reference tracks as a way to communicate. It’s a shortcut, a way to bridge the gap between creative…
