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There’s a lot of noise at the moment about how AI is going to replace everyone in the creative industries. And whilst the concern is real, I believe there is an upside to this new sharp-elbowed algo-competition. It’ll drive better ideas. Let me elaborate. It’ll weed out those peddling generic, wallpapery content-by-numbers – as the…

Music born from creative risk can be an exhilarating experience.
But in a world of indistinguishable melodies, off-the-shelf chord changes and generic jingles that dull the senses, how can you stand out? And what does it mean to take a creative risk?

Transform your content by involving your audio partner early on. Discover the importance of sound and music in your creative journey to create something surprising, unexpected and truly unique,

There’s a famous story about a movie producer on a plane. A salesman next to him, fascinated by the film industry and wanting to learn everything he can about it, sparks a conversation. He bombards the producer with a bunch of questions. “So, you shoot the films, right?” No, answers the producer; the director does…

When is the right time to stand up for your ideas? One of the greatest assets a creator can have working with clients is knowing which battles to pick. The balance between conviction and stubbornness is blurry at best and will vary from project to project and team to team. We ask if it’s possible to genuinely collaborate free of the repercussions and fallout of ego politicking?

The games in Tokyo will historically be the first Olympics to be broadcast in the Dolby Atmos format, but with no fans in the stadiums, how will broadcasters truly take advantage of the format? And moreover how will each choose to deliver the most engaging audience experience?

With so many still working in makeshift setups, Senior Composer Keith Bayley looks at the influence of our surroundings on the creative process and output.

Doing something differently always takes you somewhere new. The current restrictions to accessing our usual tools, processes or workflows mean we are forced to look at a solution from a different angle.

Surely, this can only be a good thing if the goal is to create truly original work?

It’s been a truly seismic decade in music…