Creative briefs and Music briefs

Communicating the Unknowable – How to Nail Your Music Brief

Want to write a music brief but feel you lack the musical terminology to do so? Here’s the secret: you don’t need to speak music to brief music. Let’s look at why.
The first-of-its-kind exhibition changes the way blind and partially sighted people experience photography, and challenges the way sighted people understand the world of sight loss.

Featuring 15 incredible images from world-renowned photographers and Canon ambassadors, we were put to task to create immersive audio soundscapes for each image that interprets not only the environment of where each photo was taken but, the story that they tell, making it the only Photography Exhibition you don’t need to see!

The Modern Producer – From Facilitator to Peacekeeper

The Modern Producer – From Facilitator to Peacekeeper

There’s a famous story about a movie producer on a plane. A salesman next to him, fascinated by the film industry and wanting to learn everything he can about it, sparks a conversation. He bombards the producer with a bunch of questions. “So, you shoot the films, right?” No, answers the producer; the director does…

Conviction or Stubborn? When to Stand Up for Your Ideas

Conviction or Stubborn? When to Stand Up for Your Ideas

When is the right time to stand up for your ideas? One of the greatest assets a creator can have working with clients is knowing which battles to pick. The balance between conviction and stubbornness is blurry at best and will vary from project to project and team to team. We ask if it’s possible to genuinely collaborate free of the repercussions and fallout of ego politicking?

Can Dolby Atmos really make up for empty stadiums at the 2020 Tokyo Olympics?

Can Dolby Atmos really make up for empty stadiums at the 2020 Tokyo Olympics?

The games in Tokyo will historically be the first Olympics to be broadcast in the Dolby Atmos format, but with no fans in the stadiums, how will broadcasters truly take advantage of the format? And moreover how will each choose to deliver the most engaging audience experience?