_SONAL is a revolutionary approach to briefing music & sound
It uncovers the most unignorable way to tell your story with audio
In less time. For less reddies. And without the palaver
_What is SONAL?
At it’s core, SONAL is a groundbreaking briefing methodology, experienced in a short, collaborative session with us.
Using insight-driven questions, calibration techniques and interactive inputs via our SONAL app, we reveal personalised ‘hadn’t thought of that’ ways to bring your vision to life with sound and music.
Senior Head of Brand Content // Farfetch
SONAL projects experience fewer rounds of amends, less creative u-turns and overall a more inspiring way to produce work that audiences actually want to engage with
_So how does it work?
_Get a guided tour of sonal from one of our team
Book an intro call with us and we’ll walk you through how SONAL works and how it can help you and your team on your next project
91% of creatives said they didn’t find it as easy as they would like to explain their ideas to an audio partner
_Briefing is broken
Getting the music or sound design you want can be a hit and miss process.
It can be frustrating trying to get your ideas across and you’re never 100% confident you’re going to get something back that nails what you had in mind.
The shocking reality is – it’s the way that most projects are briefed, that sets them up to be unnecessarily protracted – or fail altogether.
And it’s entirely avoidable…
4 out of five agencies and brands admit to licensing a song due to concerns about getting an original composition to where they want it to be
Endless creative possibilities, without the scattergun approach...
SONAL is the product of over twenty years’ experience deconstructing virtually every kind of music and sound design brief across Advertising, Film, Experiential and Audio Branding.
It makes getting across what’s in your head… effortless.
Yet unlike typical music briefs, SONAL actually expands your creative options, leading to work that’s wonderfully unexpected, yet always perfectly feels like an extension of what you’ve set out to achieve.
_Why USE sonal?
Set production up for success
Get to sign off earlier, for less budget and without going round in circles
A more ‘you’ soundtrack
Discover unconventional ways to tell your story with sound, that genuinely align with your creative vision AND strategic goals
Learn innovative techniques
Effortlessly get your soundtrack ideas across - without having to ‘speak music’ or use reference tracks
bold ideas. real results
Bring creative intent and strategic objectives together - without compromising either
ALIGN EVERYONE. remove the stress
Galvanise team-wide buy in around bold, challenging ideas from the outset
_what our clients say
Producer // Dentsu Amsterdam
Head of Creative // DixonBaxi
Executive Creative Director // ITV
_Eliminate the uncertainty from commissioning original music
Ready to try SONAL on your next project?
+44 (0)20 7404 7227
_We don’t need reference tracks
(And you don’t need to ‘speak music’ to get exactly what you want)
Using our custom SONAL app, we gather powerful insights that guarantee we meaningfully understand who we’re working with, what’s actually important and how we can use audio to over-deliver for you.
By folding together creative and strategic goals – without compromising either, SONAL aligns teams from the outset, getting you to sign-off quicker, for less budget and without bold ideas getting cut-off at the knees.
77% of creatives feel their ideas get watered down by their client
_You need sonal If...
Great Ideas Often Get Silenced
You've had creativity and innovation quashed by a client’s demands and expectations
Expressing Musical Ideas Is Frustrating
You've struggled to clearly describe what you want your music to sound like
You Rely on Musical Reference Tracks
Because there's no other way to communicate what your ideal sound truly is
You're Expected to Deliver More with Less
Facing pressure to achieve high production value on continually shrinking budgets
Your Storytelling Needs a Fresh Approach
Searching for innovative ways to express your narrative through sound
Quality was Compromised by Constraints
You've had something go on air that wasn’t quite up to it because time or budget had run thin
Your Music Production Timeline Is Too Long
You've previously spent more than a month developing a music track or mix
Your Revisions Need Continuous Refinement
Version 2-3 of a mix or composition still seemed to require additional feedback and improvement.
