Balancing Freshness and Familiarity in Advertising Music

Balancing Freshness and Familiarity in Advertising Music

Navigating the Tightrope in Advertising Music In a recent piece published by LBB titled “Fresh or Familiar: The Key to Musical Cut-Through”, our very own Senior Composer and Producer, Keith Bayley, was featured alongside other leading voices in the advertising music and sound world. The article explores a central creative tension in music for media:…

TUI

TUI

Working closely with the creative team at Leo Burnett, we crafted 353 tracks of sound design, sfx and foley for the 4 minute Hollywood inspired epic that follows a passenger as they traverse classic movie worlds in a bid to discover the various safety features of their plane.

Collaborating on “World Unseen” Exhibition at Somerset House

Collaborating on “World Unseen” Exhibition at Somerset House

This first-of-its-kind exhibition is changing the way blind and partially sighted people experience photography, and challenges the way sighted people understand the world of sight loss.

We were extremely honoured to collaborate with VML & Prism Sport + Entertainment on sound design, creating an immersive and unique Photography Exhibition, “World Unseen” at Somerset House, London for their client, photo-tech legends Canon.

Sainsbury’s

Sainsbury’s

Our first signed-off project of 2024 – we were commissioned to produce an identical re-recording of the Jam’s 1980 number one Start! indistinguishable from the original master – just without the vocals. Why? No instrumental was ever created…

Our version needed to be so impossible to tell apart from the original recording that the client could cut back and forth between our mix and the original master seamlessly without the audience knowing. No small feat!

Elvie Pelvic Playlist

Elvie Pelvic Playlist

What’s the pelvic floor muscle? And more importantly, what the f**k does it sound like?

When we were approached to imagine through sound and music what the female pelvic floor muscle is doing during childbirth, menstruation and orgasm, suffice to say it was the kind of brief that piqued our interest.

In an attempt to increase awareness of the pelvic floor and its many functions, women’s health and technology brand Elvie and their creative agency Don’t Cry Wolf commissioned us with an innovative brief to create a pelvic floor playlist.

Adidas

Adidas

Working directly with the brand across offices in Vienna and Munich, we’re delighted to have delivered three new original tracks and full audio post across across three scripts for the latest International campaign from Adidas.

Nike

Nike

Founé Diawara of Les Hijabeuses, Nigerian Premier League footballer Taiwo Awoniyi, and Darwin FC alumni John Adekunle from Berlin join Mayowa Quadri to discuss how football has connected the global Black diaspora and how we can push for a better future for all in the sport.