New work

What’s the pelvic floor muscle? And more importantly, what the f**k does it sound like?

When we were approached to imagine through sound and music what the female pelvic floor muscle is doing during childbirth, menstruation and orgasm, suffice to say it was the kind of brief that piqued our interest.

In an attempt to increase awareness of the pelvic floor and its many functions, women’s health and technology brand Elvie and their creative agency Don’t Cry Wolf commissioned us with an innovative brief to create a pelvic floor playlist.

Working directly with the brand across offices in Vienna and Munich, we’re delighted to have delivered three new original tracks and full audio post across across three scripts for the latest International campaign from Adidas.