The National

New work | 1 minute read

The National

Original music for new global campaign for Abu Dhabi News outlet

Words by Paul Sumpter, Tuesday 2 Feb 2021


We've just had signoff on a new series of films for Middle East newspaper and website The National. Working closely with agency MRM London and Beetle TV, we were tasked with providing an edgy modern track with a fresh but subtle take on music from the region.

The campaign went live on February 2nd.



Posted by

Paul Sumpter

Founder & Creative Director

Tuesday 2 Feb 2021