PureFacts

by Paul Sumpter | Friday 3 Oct 2025 |

New work

Audio Post Production, Bespoke Music Composition, Music Briefing, Sound Design

We’re thrilled to see our latest work collaborating with Hackney’s finest Kong Animation Studios, out in the world.

The film for Canadian Fintech giants PureFacts is a brooding animation, that pairs a bold, noir-esque aesthetic with strategic storytelling. PureFacts are a leading revenue optimisation solution provider for tier-1 investment companies.

Under the creative direction of Peter Deak at digital product agency Chapeau! and in close collaboration with PureFacts’ CMO Ed Locher, the story follows Sterling, a confident and ambitious CEO, mentally wrestling with his alter ego, Alpha – a sleek and wise Peregrine Falcon.

Using SONAL – our revolutionary briefing framework, we were able to uncover not only clear emotional themes for the soundtrack to delineate, but also establish clarity on tonal positioning, strategic objectives and widen our creative avenues to achieving these – aligning everyone and meaningfully bringing everyone into the collaboration from the start of the project.

I love that SONAL is based on listening and creates an objective brief, and that it probes to understand the true need instead of jumping to execution based on assumptions. You listened really well, both at briefing and to feedback. Cheers to that!

The SONAL process worked extremely well. You drilled down into the details and most importantly, made sure the two clients were aligned through your communication and listening. Thank you to the whole team for the brilliant work. It was a great experience!

SONAL is a unique way of getting to the core of the requirements, I’m really impressed. The process was fun, intuitive and easy to use – it was a great experience. You listened from the beginning, were super responsive and nailed everything on the first revision!

Stop Briefing Music Like It's 1999

SONAL reimagines how you brief sound and music, unlocking fresh, ownable, unforgettable work.

Our music score blends unexpected mid-20th Century jazz score inflections with modern small-ensemble classical scoring, adding found sound elements, analogue synths and sound design layers to subtly underscore around the dialogue back and forth.

The track ebbs and flow through the various states of mind of the hero protagonist before building to a powerful, controlled crescendo.

Final audio post production and mix was handled by in-house engineer Ryan Stephenson.

Founder & Director // Kong Animation Studio

You can’t improve perfection! You took the whole stress of the sound design off our shoulders as the sound expert meaning we could focus on what we’re good at. The client is really happy. You delivered a great bit of bespoke sound with minimum fuss.