We had the pleasure of providing VO recording, sound design and full post mix for Hello Fresh’s new 2025 radio campaign.
Using our robust dial in system, we captured the VO talent remotely from their home studio before conducting the final broadcast mix.
Working closely with the brilliant team at Mediabrands, we were given the creative challenge of worldising the VO and sound design to a family kitchen. Now I know what you’re probably thinking… what is worldisation?
Simply put, it’s a technique where sounds are made to seem as if they are being heard in a location other than where they were recorded. In this case, a domestic kitchen opposed to a soundproof vocal booth.
So we broke out the studio toolbox and got worldising!
From room tones, to EQ, to convolution reverbs, we threw the kitchen sink at the mix (pun intended), creating an immersive audio experience for the listener.
Just goes to show… we can pretty much make anything sound like anything!
