Olympic Team GB

New work | 1 minute read

Olympic Team GB

New Work for Swisse Olympic Partnership

Words by Keith Bayley, Tuesday 16 Aug 2016

 

Following the launch of the pan-European Swisse Ambassador 2016 campaign, there was more exciting news to come from that particular client: they announced their partnership with Team GB and the British Olympic Association, supported with a new film to run during the Rio Olympics, and we were thrilled to be asked to produce the soundtrack.

It seemed the Publicis and Swisse teams in the UK and Geneva were very happy with our work on the main brand identity for the launch; so much so that they came back and commissioned us to devise a new and entirely bespoke piece exclusively for this special film. Sport comes a close second to making music here at The Futz Butler and this was another prestigious brief, spearheaded by Global/European creative director Steve Glenn.

This new film features the cream of British sporting talent chasing their dreams of Olympic glory. The music brief demanded a track with impact, emotion and stature to go with the message: “Every Dream, Every Hope.” A few more studio days and nights later and we’re delighted to announce that our track - with driving rhythms, voices and soaring strings - has just gone out on air to coincide with the launch of the Rio Games.

Share

Posted by

6zeztR3rlOC6RRyMMLeF6zvYOB757V3CjfpsUuEv

Keith Bayley

Senior Composer & Producer

Tuesday 16 Aug 2016