Oral B

New work | 1 minute read

Oral B

Words by Keith Bayley, Wednesday 7 Dec 2016

 

After a busy year with our friends at Publicis we were delighted to be asked to write some more music for them; this time for the launch of the new Oral B Genius Rose Gold Electric Toothbrush.

A new spot directed by renowned UK director Anthea Benton focussed on the product’s unique balance of beauty (modern design, rose gold finish) and technological innovation (motion control sensors, facial recognition software); our music track had to do the same. We combined softly flowing piano arpeggios and organic textures resolving into subtly pulsing electronic beats, creating a feel of minimal beauty with hints of modern technology as the film unfolds. Check it out below.

The ad is running on UK Network TV and online throughout December in the lead-up to Christmas. Great product, and a perfect stocking-filler.

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Keith Bayley

Senior Composer & Producer

Wednesday 7 Dec 2016