British Gas / Hive

New work | 1 minute read

British Gas / Hive

Introducing the Singing Bard

Words by Paul Sumpter, Wednesday 7 Oct 2015


We've just had sign-off on a fun new series of spots for British Gas's award-winning remote control temperature app, Hive.

We were tasked with creating a suitably charming acoustic backing track for the ever-popular campaign's new lead character - the 'Singing Bard' - an everyday gent, who's role it is to seemingly suggest the innumerable ways you can control your heating whilst doing other things. This involved playing the guitar parts in a loose an amatuer-ish 'man-down-the-pub' kind of way! The spot has some beautiful visual post with switching scenes and transitioning vignettes whilst the bard continues to sing. The ad rolls out nationwide from Sunday 4th October.

Produced by Wake the Town for CHI & Partners


Posted by

Paul Sumpter

Founder & Creative Director

Wednesday 7 Oct 2015